10 fashion and beauty vloggers you should be following

The New Year is right around the corner, and we wanted to give you a mix of the biggest names to follow on YouTube, as well as some of the rising stars we’ve seen this year who we think you need to know about.

So here we go, these are the ten fashion and beauty bloggers to follow in 2018.

Check out their vlogs now!

Samantha Maria

British vlogger/blogger Samantha originally began her blog back in 2009 before becoming the well known fashion YouTuber she is today. She loves a good bargain, and always includes affordable and accessible items in her hauls and outfit inspiration, and isn’t afraid to open up about her fashion mistakes too (let’s face it, we all have them!).

samantha maria

Beauty Bitten

Anne of Beauty Bitten is definitely one of the vloggers to watch out for in 2018. This year, she has amassed a strong following across her social channels, particularly her YouTube channel where she shares fashion and beauty tips, and there’s a special ‘vlogmas’ series you can watch right now in the lead up to Christmas.

Tar Mar

Tara is an Irish fashion graduate and photographer who has already collaborated with the likes of Levi’s, Reiss, H&M, River Island, ASOS, and Adidas. Her YouTube channel features styling videos, video diaries of her day to day life living in New York and jet-setting.  

tar mar

Valeria Lipovetsky

Beauty vlogger Valeria not only offers her top tips when it comes to foundation and smokey eyes, but she also vlogs about nutrition, self-love and empowerment – topics that are much needed amongst young girls and women today. We love you Valeria!

That’s Chic

Rising vlogger Rachel Nguyen recently posted a video in which she mentioned she’d been thinking deeply about the content that gets churned out on the web every day, and how the majority of it is a lot of noise and lacks heart and soul. The same cannot be said about Rachel’s videos – they’re bursting with life, authenticity, and an endearing realness you just have to watch to understand!


Jamie-Lee is an Australian based vlogger who has created some super useful and inspiring videos over the past year including, how to build a capsule wardrobe and a work wardrobe from scratch – finally! Thank you Jamie-Lee!


Chriselle Lim

Stylist and digital influencer Chriselle’s YouTube channel is bursting with content to empower and inspire women all over the world. Some of her most popular videos include ultimate skin care secrets, and ways to make yourself look taller!

The Notorious KIA

Kia Marie’s channel is dedicated to DIY, wardrobe styling ideas, outfit inspirations, and natural hair care & tutorials. She has already been mentioned in Teen Vogue, Who What Wear and Fashion Bomb Daily, and we’re expecting 2018 to be an even bigger year for her.


Evelina is a fashion blogger, globe trotter, and owner of a YouTube channel that currently has 1.3 million subscribers! Some of her most popular videos include DIY videos where she shows her viewers how to recreate designer handbags and jewellery on a shoestring budget.


Casey Holmes

Casey has a hugely popular beauty vlog, as well as her very own online clothing boutique called Rosie Daze. You’ll find videos where Casey shows you how to create the latest beauty looks, tries out new products, and also gets personal with real life Q&As.

We can’t wait to see what 2018 has in store for all of these incredible women!